Digital and Content Lead - Dublin 8

Christchurch Square, Dublin 8 with travel as required

General Information

What does our Communications Team do?

The Communications team works with all teams across Barnardos to co-ordinate all external communications – media, digital and campaigns.

We manage Barnardos press office and digital channels. We work to increase awareness and understanding of Barnardos work with children and families.

What is our Overall Aim?

We aim to increase understanding and awareness of Barnardos work with children and families, to engage and grow support for Barnardos.

What will the Digital and Content Lead do?

They will play an important role within our Communications team by leading the digital and content functions and delivering on the objectives of Barnardos Organisational Strategy.

They will have management responsibility for the workload of digital team members.

Who does the Communications Team currently consist of?

Our communications team currently consists of five, the other roles are; a Communications Manager, a Communications Executive, a Digital Executive and a Digital Communications Assistant.

Job Description

Post: Digital and Content Lead
Location: National Office, Dublin 8 - with travel required from time to time
Responsible to: Communications Manager
Works with: Communications and interacts with all other departments across Barnardos


Job Purpose

Play a key role within Barnardos Communications team to lead the digital and content functions and deliver on the objectives of Barnardos Organisational Strategy

Core Job Requirements

The Digital and Content Lead will:

  • Develop digital and content strategies within and alongside the organisational strategy.
  • Manage the digital and content functions in the development, planning and implementation of organisational strategy.
  • Deliver Barnardos digital fundraising strategy.
  • Oversee the development of Barnardos digital channels and how we tell the story of our work.
    • Developing content to communicate Barnardos work with children and families.
    • A digital focus on growing our supporter base.
    • a digital focus on driving income
    • An evaluation programme for same.
  • Support the team to meet the growing demand for digital and content development in Barnardos.
  • Ensure reporting structures are in place to deliver the timely evaluation of all campaigns.
  • Identify and provide guidance on best practice use of our digital channels.
  • Develop KPI's for the team to ensure they are motivated to achieve and exceed them.
  • Closely analyse external market.
  • Oversee Digital Team members in the areas of:
    • Digital fundraising campaigns and strategy
    • Email marketing
    • Content development
    • Web development, intranet, microsites
    • Supporter engagement
    • Online shop
    • Brand development
    • Data protection
    • Building digital skills across organisation
    • Measurement and analysis 

Other Responsibilities Include

  • To supervise staff, students and volunteers where necessary and to ensure they are aware of all Barnardos policies and compile placement reports as appropriate.
  • Management responsibility for the workload of digital team members.


Requirements of All Barnardos Staff

  • Commitment to the purpose of Barnardos and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations.
  • To participate in regular supervision with your line manager.
  • To actively participate in team and staff meetings and service reviews/ evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole.
  • To report any area of concern to your line manager in a timely manner.
  • To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.
  • Have a flexible approach to the work in response to organisational change, development and review of best practice.
  • Participate in and engage with a performance management programme.
    Identify training needs with your line manager and participate in training opportunities appropriate to the role.
  • To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or Health & Safety Officer.
  • To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of the Barnardos Designated Person in a timely manner, in keeping with the Barnardos Child Protection policies.
  • To participate in the efficient flow of information within the organisation by sharing and seeking information as appropriate.
  • To undertake other duties as may be requested by the line manager from time to time.
  • To undertake your work in a manner that is friendly, flexible and informal.

Note: this job description will be reviewed and updated in line with the needs of the work.

Person Specification

Personal Attributes
  • A strategic thinker in the digital sphere
  • Excellent written, verbal and presentation skills
  • Ability to delegate and manage others' work
  • Strong technical skills
  • Project management expertise with ability to work on multiple projects, meet deadlines and secure results
  • An effective negotiator and a team player
  • Ability to work under pressure, manage competing priorities and maintain a professional approach
  • Ability to work on own initiative, consult where appropriate and work within a team
  • Highly creative
  • Commercially minded with marketing sensibilities
  • Solutions focused
  • Minimum 3 years' experience of strategic work on web development, social media, digital marketing or related area
  • Proven ability in the development and implementation of digital strategy and content development
  • Experience of leading a digital and content function highly desirable
  • Experience in the voluntary sector an advantage
  • Relevant 3rd level qualification in a related field essential

Flexibility to travel nationally in line with the needs of the role.

The postholder is initially assigned to work in the National Office, Dublin 8 but may be required in the future to work in other locations in the Dublin area in line with organisational needs

Application Procedure

Applicants must complete this application form and submit it through our website before the closing date.

Applicants may also attach a CV or other supplementary information in respect of our application.

Attaching a CV alone will result in the applicant not being considered for shortlisting.

Shortlisting will apply

Candidates who are moved to the 2nd stage of our Recruitment process are required to complete a medical questionnaire and the E-Vetting process. References will be taken up at this stage.