Donor marketing Executive - Dublin 8

Christchurch Square, Dublin 8

General Information

Name of the Department: Fundraising

Address/ Location: Barnardos National Office, Christchurch Square, Dublin 8.

Contact Details: 01 4530355

What does the Fundraising Department do?

Barnardos fundraising department is responsible for raising voluntary income to support Barnardos services in Ireland in the following ways:

  • Individuals
  • Campaigns and Events
  • Corporate Fundraising
  • Major Gift
  • Trust and Foundations
  • Legacies

What will the Donor Marketing Executive do?     

This post focuses on managing Barnardos’ direct marketing fundraising appeals, Legacy strategy implementation and database activities while enhancing the donor communications experience with Barnardos.

The Donor Marketing Executive plays a key role in the development and implementation of the strategic fundraising plan to raise voluntary income to support Barnardos’ work with children and families. The role has a particular focus on new + existing cash donor acquisition with existing donor development and communications (through planned tests and analysis).


Job Description

Post:      Donor Marketing Executive
Location:  National Office, Dublin 8
Responsible to:  Donor Marketing Lead
Works with: Fundraising Team, other employees and members of the public.

 

Job Purpose

This post focuses on managing Barnardos’ direct marketing fundraising appeals, Legacy strategy implementation and database activities while enhancing the donor communications experience with Barnardos.

The Donor Marketing Executive plays a key role in the development and implementation of the strategic fundraising plan to raise voluntary income to support Barnardos’ work with children and families. The role has a particular focus on new + existing cash donor acquisition with existing donor development and communications (through planned tests and analysis).

Core Job Requirements

  • Work with the Donor Marketing Lead to plan, develop, project-manage and implement direct marketing campaigns and appeals to the donor database and new donor acquisition in consultation with the Fundraising Manager to include postal and e-mail communications.
  • Work with the Donor Marketing Lead on implementing the Legacy giving strategy and planning appeals and events to support this area of giving.
  • Provide excellent verbal and written Donor Care to Barnardos supporters and assist in the implementation of the new Donor Care Programme and membership club.
  • To develop database reports to track and monitor key performance metrics including response rates, average gift etc.
  • To monitor and adapt donor recruitment and retention plans as trends and patterns emerge.
  • Work with the Donor Care Team to provide support and cover when and if required.
  • Evaluate campaigns and provision of Raisers Edge (CRM) reports to Head of Donor Marketing.
  • To conduct analysis and segmentation of data for each campaign / appeal to deliver optimum results.
  • Liaise with and represent Barnardos interests at Charity Direct Marketing group, as required.
  • Work with the Donor Marketing Lead in the planning and execution of the overall donor recruitment and retention management strategy.
  • Manage relationship with external agencies to ensure best practice donor communications, and to ensure delivery of the agreed work on time and within budget.
  • Liaise with Barnardos’ Children’s Services, Advocacy and Communications teams to acquire information and content for use in donor communication materials.
  • Work with the Direct Marketing Team in the planning and implementation of a Digital Marketing strategy to rollout to all donors.
  • Research and stay connected with activity and changes within the charity sector and circulate relevant information.
  • Work closely with the Data Executive to maximise marketing activity. Reconcile donor details to ensure records are kept clean and up to date.
  • Work with the Digital Executive to ensure the maintenance and update of the Individual Donor Fundraising web pages.
  • Assist in the planning and implementation of other fundraising activities, as assigned.
  • Work with the wider fundraising team and manager in achieving overall targets and goals.
  • Deliver activities to target and within budget.
  • General administration and dealing with enquires, requests, ad-hoc donations.
  • Supervise staff and volunteers as required.

     

Requirements of all Barnardos staff

  • Commitment to the purpose of the Finglas West FRC and Barnardos, and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations.
  • To participate in regular supervision with your line manager.
  • To actively participate in team and staff meetings and service reviews/evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole.
  • To report any area of concern to your line manager in a timely manner.
  • To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.
  • Have a flexible approach to the work in response to organisational change, development and review of best practice.
  • Participate in and engage with a performance management programme.
  • Identify training needs with your line manager and participate in training opportunities appropriate to the role
  • To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or local Health and Safety Officer.
  • To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of the Barnardos Designated Person in a timely manner, in keeping with the Barnardos Child Protection policies.
  • To participate in the efficient flow of information within the organisation both internally and externally by sharing and seeking information as appropriate
  • To undertake other duties as may be requested by the line manager from time to time.
  • To undertake your work in a manner that is friendly, flexible and informal.

 

Note: This Job Description will be reviewed and updated in line with the needs of the work.


Person Specification

Personal Attributes

  • Good Database marketing knowledge
  • Good knowledge of marketing techniques – especially direct mail and digital communications.
  • Excellent communication and presentation skills, verbal, written and face to face.
  • Excellent project management and planning skills.
  • Excellent organisational and administrative skills.
  • Flexibility, innovation and initiative.
  • Excellent telephone manner.
  • The ability to juggle a wide range of activities, prioritise own workload and meet deadlines.

Experience

  • Min 3 years’ marketing experience, with fundraising or NFP experience a distinct advantage.
  • Direct marketing with customer / donor acquisition experience is desirable, with direct mail a key component an advantage.
  • Experience working with and managing external agencies and suppliers required.
  • Excellent computer skills and working experience in Word, Excel, PowerPoint, Outlook and database packages (‘Raisers Edge’ preferable but not essential).

Qualifications

Relevant third level qualification required; business studies or marketing preferred; a strong digital marketing understanding a distinct advantage.

The postholder is initially assigned to work in the National Office, Dublin 8 but may be required in the future to work in other project(s) in the Dublin area in line with organisational needs.


Application Procedure

Applicants must complete this application form and submit it through our website before the closing date.

Applicants may also attach a CV or other supplementary information in respect of our application.

Attaching a CV alone will result in the applicant not being considered for shortlisting.

Shortlisting will apply

Candidates who are moved to the 2nd stage of our Recruitment process are required to complete a medical questionnaire and the E-Vetting process. References will be taken up at this stage.

All documentation received by Barnardos in relation to job applications  will be processed in accordance with the Data Protection Acts, 1988 and 2003. The information will only be used by Barnardos  in the processing of job applications and for ongoing administrative purposes with job candidates.  To make a request under the Data Protection Acts, please submit a request in writing to: Data Protection Executive, Barnardos  National Office,  Christchurch Square, Dublin 8 or email dataprotection@barnardos.ie