National Campaigns Lead, Dublin 8

Christchurch Square, Dublin 8

General Information

What does the Fundraising Department do?

Barnardos fundraising department is responsible for raising voluntary income to support Barnardos services in Ireland in the following ways:

  • Individuals
  • Campaigns and Events
  • Corporate Fundraising
  • Major Gift
  • Trust and Foundations
  • Legacies

What will the National Campaigns Lead do?

The postholder will deliver significant income growth from Barnardos national campaigns, ensuring the best return on investment and maximising the media and marketing value for each.

They take ownership and work with the Fundraising Manager to increase funds from all national campaigns by 2021 in line with our fundraising strategy.

Job Description

Post:      National Campaigns Lead
Location:  National Office, Dublin 8, with travel
Responsible to:  Fundraising Manager
Works with: Fundraising and Communications Team


Job Purpose

To deliver significant income growth from Barnardos national campaigns, ensuring the best return on investment and maximising the media and marketing value for each.

To take ownership and work with the Fundraising Manager to increase funds from all national campaigns by 2021 in line with our fundraising strategy.

Requirements Specific to this Post

  • Manage and execute all Barnardos national campaigns within budget, delivering on all KPI’s for your area to ensure the long term sustainability of this income stream. Taking ownership of this area of fundraising with particular focus on growth areas and having the ability to problem solve is key.
  • Work closely with the Communications Team to ensure the full PR and communications brief and campaign spec objectives that are set for each campaign are being delivered.
  • Lead and line manage the campaigns team to ensure the project plan is implemented and followed as agreed.
  • Manage entire National Campaigns budget including; tracking expenditure, income and projections throughout the year.
  • Engage and manage relationships with external suppliers and agencies to maximise advertising and media opportunities, within budget.
  • Manage and lead relationships with key campaign sponsors, in co-ordination with the Partnerships team where necessary, to maximise their support in alignment with the campaign.
  • Manage the full evaluation of each campaign internally and externally (in line with sponsor requirements) within the agreed timeframe set out in the project plan
  • Ensure the Campaigns team work with the Donor Marketing Team (and Data Executive) to conduct analysis and segmentation of the campaign data on Raisers Edge to deliver optimum results for campaigns.
  • Work closely with the Fundraising Manager and the Fundraising Leadership Team to contribute to the overall fundraising strategy to achieving our targets and goals.
  • Attend networking events with a view to building key relationships.
  • Support for media activities relating to all national campaigns if necessary.

Requirements of all Barnardos staff

  • Commitment to the purpose of the Finglas West FRC and Barnardos, and to work within the values, policies and procedures of the organisation and in the context of current legislation and regulations.
  • To participate in regular supervision with your line manager.
  • To actively participate in team and staff meetings and service reviews/evaluations and to contribute to the development of policy and practice with your area of work and within Barnardos as a whole.
  • To report any area of concern to your line manager in a timely manner.
  • To show reasonable flexibility in relation to hours of attendance to meet the needs of the work. Work during unsocial hours may be required.
  • Have a flexible approach to the work in response to organisational change, development and review of best practice.
  • Participate in and engage with a performance management programme.
  • Identify training needs with your line manager and participate in training opportunities appropriate to the role
  • To be vigilant to any Health, Safety and Welfare risks in the workplace and bring any concerns to the attention of your line manager or local Health and Safety Officer.
  • To be vigilant to any concerns regarding the protection and welfare of children and to bring them to the attention of the Barnardos Designated Person in a timely manner, in keeping with the Barnardos Child Protection policies.
  • To participate in the efficient flow of information within the organisation both internally and externally by sharing and seeking information as appropriate
  • To undertake other duties as may be requested by the line manager from time to time.
  • To undertake your work in a manner that is friendly, flexible and informal.


Note: This Job Description will be reviewed and updated in line with the needs of the work.

Person Specification

Personal Attributes

  • Flexibility, innovation and initiative.
  • An understanding of marketing techniques, in particular how to promote existing and new initiatives.
  • A clear understanding of the fundraising events sector.
  • The ability to plan and implement viable and sustainable national fundraising campaigns
  • Excellent communication and presentation skills, verbal, written and face to face.
  • Excellent project management and planning skills.
  • Excellent organisational and administrative skills.
  • The ability to juggle a wide range of activities, prioritise own workload and meet deadlines.
  • Flexibility is a must as this role can require travel as well as weekend and evening work.
  • Strong decision maker.


  • Minimum of 3 year’s fundraising, marketing or business development experience
  • Experience of managing and leading a team.
  • Excellent computer skills and working experience in Word, Excel, PowerPoint, Outlook and database packages.
  • Exposure to other elements of fundraising and/or marketing activity would be very beneficial but is not essential.


  • Education to degree level (desirable) or relevant experience gained either in the corporate or voluntary sector.


Full driving licence and access to the use of a suitably insured car desirable.

Be able to travel nationally in line with the needs of the work.

The postholder is initially assigned to work in the National Office, Dublin 8 but may be required in the future to work in other project(s) in the Dublin area in line with organisational needs.


Application Procedure

Applicants must complete this application form and submit it through our website before the closing date.

Applicants may also attach a CV or other supplementary information in respect of our application.

Attaching a CV alone will result in the applicant not being considered for shortlisting.

Shortlisting will apply

Candidates who are moved to the 2nd stage of our Recruitment process are required to complete a medical questionnaire and the E-Vetting process. References will be taken up at this stage.

All documentation received by Barnardos in relation to job applications  will be processed in accordance with the Data Protection Acts, 1988 and 2003. The information will only be used by Barnardos  in the processing of job applications and for ongoing administrative purposes with job candidates.  To make a request under the Data Protection Acts, please submit a request in writing to: Data Protection Executive, Barnardos  National Office,  Christchurch Square, Dublin 8 or email